The CAMS Jayco Australian Formula 4 Championship launched in 2015 as the chosen development pathway for open wheel motor sport in Australia.
Sanctioned by the FIA (Federation International De l’Automobile) the series is aimed at junior drivers who are looking to make it onto the world stage and ultimately to Formula 1.
The challenge was to create a vibrant look for the series and then to apply this to a variety of mediums.
The media strategy included a launch at the 2016 Australian Grand Prix with Formula 4 patron and Red Bull Formula 1 driver Daniel Ricciardo.
