BRANDING A NATIONAL JUNIOR DEVELOPMENT PROGRAM
The Ricciardo’s Racers Junior Drive Days are intended as a gateway into motor sport for juniors aged 12-17 years and is supported by Formula 1 superstar and all round great Australian Daniel Ricciardo.
The challenge of this project was to create a youthful and fun identity that would appeal to children and also communicate the excitement of participating in motor sport.
The logo incorporates a vector illustration of Daniel’s face with his trademark smile. and was personally approved by Daniel Ricciardo and his family.
