Experience
Confederation of Australian Motor Sport Ltd
Graphic Designer/Digital Media Producer 2014-Present
Design of all company marketing material including the Annual Report, Manual of Motor Sport and monthly digital publications (Speed Read).
Identity design for national sporting programs and motor sport categories including CAMS Academy, Ricciardo’s Racers and Shannons Nationals.
Digital design and production for company websites. (www.cams.com.au)
Digital content production for motor sport events including social media, video production, photography and written articles. Media accreditation at the Australian Formula 1 Grand Prix and Virgin Australia Supercars.
Leadership of design projects, effectively delegating to the media team and relevant external stakeholders via Smartsheet production software including budgeting and time lines.
EDM management including content creation, HTML template build and scheduling via SmartMail Pro software.
Online advertising management for websites and social media.
Proposal document design resulting in major lucrative partnerships including Jayco Australia, Shannons Insurance and Penrite Oil.
Promotional vehicle livery design highlighting partnership brands.
Frontline Media Group
Senior Graphic Designer 2010-2014
Graphic design for key accounts including print, digital and promotional products. Clients included QBE Insurance and Honda Australia.
Digital production including design, content management and project management of development outsourcing.
Studio talent management including hiring of freelancers and permanent studio staff.
Account management for a professional list of corporate clients.
Promotional product design from concept design to finished art.
Production management with international stakeholders including China and India.
Social media campaign strategy including product campaigns.
Corporate video production including shoot, edit and animation.
EDM management with monthly campaign data reports and analysis.
International Entertainment Group
Digital Media Producer 2010-2014 (Part Time)
Brand creation for major national motor sport events including the Australian Superbike Championship and the Australian Supercross Championship.
Digital design, production and content management of the championship websites.
Design of all event marketing collateral including print, digital and promotional products.
EDM management for event releases to motor sport media including Transmoto and Speedcafe.
Digital media production at events Australia-wide to deliver social media content including video, photography and written articles.
Social media campaign creation to expose online audiences to major partner product through engaging campaigns and content.
Major partnership proposal design contributing to high volume sponsorship revenue.
Sponsorship activation and delivery on agreed contracts.
Spartan School Supplies
Graphic Designer/Marketing Manager 2006-2010
Design and production of company marketing material including catalogues and packaging. This included photo shoots, copy writing, talent hire and print management.
Digital design and marketing of company website currently front page on Google for search term “School Supplies”. www.spartanss.com.au
School uniform storyboard design.
Campaign management including marketing of two annual direct mail catalogues.
Creation of company strategic marketing plan in collaboration with the National Sales Manager.
Management of market research requiring direct customer and target market contact through interviews and focus groups.
Implementation of key internal marketing strategies including presentation of company marketing briefs to the national sales team.
Product development including concept design and strategy.