Creating An Iconic Awards Brand
The Australian Motor Sport Hall Of Fame debuted in 2016 on the eve of the Australian Formula 1 Grand Prix. The challenge was to create a brand that would be instantly recognisable as a modern classic. Immortalised as a gold medal, the brand mark was to be presented to a selection of Australia’s motor sport royalty including past World Champions Mick Doohan and Alan Jones. The event was also attended by 2015 World Endurance Champion Mark Webber and 2015 F1 World Champion Lewis Hamilton.
