CREATIVE FOR SPORT
The Confederation of Australian Motor Sport (CAMS) are the custodians of motor sport in Australia. As well as chief regulators of the sport they have a strategic plan to grow participation at the ‘grass roots’ level and also to provide funding to potential future champions.
The challenge was to refresh the brand by creating of a new brand identity guide and to meet the expanding graphic design needs of the business across digital and print.
The role also had a large media component providing content to events such as the Australian Formula 1 Grand Prix, Virgin Australia Supercars, CAMS Driver Academy and the Australian Motor Sport Awards. This included conducting interviews with motor sport elite such as 2015 WEC World Champion Mark Webber.
